PrettyLittleThing (PLT) has announced a huge Black Friday sale which sees everything on its site be reduced with up to 99% off.

The discount begins on Friday November 12 so fans of the brand can begin their Black Friday shopping spree right now.

Black Friday sees brands give their customers access to big savings on items such as electricals, appliances and clothing, plus much more.

The fashion brand is taking part in this year’s sales, calling it Pink Friday, perhaps as a nod to the company’s colour theme.

Shoppers will find the huge discount across beauty brands such as Bondi Sands, Doll Beauty and Morphe.  

Hundreds of items will be discounted and the offer stands while stocks last.

It’s worth noting that items with the 99% discount are limited per order.

The discount will be in place until after Cyber Monday at the end of November.

The news comes as a variety of brands prepare for Black Friday with deals and offers just in time for Christmas and gift shopping.

On November 9, the fashion retailer announced it would be giving its customers early access to the deals.