A Hampshire-based exhibition company is making waves in Las Vegas by successfully showcasing one of its most important clients.

Be Exhibitions was founded by Ellen Stokes, who now works with multi-national businesses to ensure they maximise their space at conventions and expos.

Based in Fordingbridge, the company designs and creates stands tailored to its clients’ needs.

Multi-award-winning entrepreneur Ellen has been flying to Vegas since 2022 for her client what3words, whose app has been dubbed the easiest way to find and share locations. 

Be Exhibitions needed to showcase the client’s brand at the four-day Consumer Electronics Show (CES), held at the enormous Vegas Convention Centre.

Leads generated at the stand prompted the company to use Be Exhibitions again in 2023 and in January this year – and it is already booked for next year.

Having turned over £650,000 in a year, Be Exhibitions is expected to grow further throughout 2024.

Ellen, who also works across Europe for several large clients, said: “It was a great achievement when what3words contacted me to help them with the exhibition.

“It is a huge event in Vegas where the biggest names in the world exhibit, so it’s hugely important to be noticed.

“It’s also crucial to have a stand that properly reflects the client’s business in the right way. To do that you have to almost become your client.

"The design, technology, and audio-visual aspects of a stand are the difference between generating leads or failing. Outlay at these events is vast, so it's really important to get it right.

“Success in Vegas is as big as it gets and for a small business in Fordingbridge it's quite a feat to have played a large part in that.

“We also have an ethical side with sustainability being important. We recycle everything we can as well as planting trees.

“I'd worked in the industry before setting up the company seven years ago – and Covid aside it has been extremely successful."

Giles Rhys Jones, CMO at what3words, added: "Be Exhibitions ensured the what3words booth really came to life at CES this year.

“There was something to do or look at everywhere you turned, capturing the attention of everyone, from passers-by to key clients and stakeholders.

"Everyone could experience our technology exactly how they should."