HE was the exuberant broadcaster and environmental campaigner who was one of the best-loved figures on TV for many years.

Colleagues of Professor David Bellamy, who died in December aged 86, described him as a larger than life figure who inspired a whole generation.

He spoke out on a number of issues and once joined protesters who trying to halt the controversial M3 extension at Twyford Down, near Winchester.

Now his son Rufus Bellamy has visited Hampshire to plant a tree and unveil a plaque in memory of the award-winning broadcaster.

New Forest Post:

The ceremony took place at Shorefield Country Park, near Milford on Sea, which has long been recognised by the David Bellamy Conservation Scheme for its commitment to the environment.

Shorefield, which has eight holiday parks across Dorset and the New Forest, has received the scheme's gold award for more than 20 years.

Rufus was invited to plant an oak tree in a ceremony which honoured the memory of David Bellamy and also recognised the company continued contribution to conservation.

He said: "I really appreciate the thought behind the tree-planting.

"Shorefield has been one of the great supporters of the scheme for many years and dad would be delighted to know that an oak had been planted in his name and hopefully when people see it, they will be inspired to do their bit.”

Shorefield has been involved with the conservation scheme for many years.

The awards, which the celebrated botanist described as the "green olympics for holiday parks", challenges companies to think about their impact on the environment.

New Forest Post:

Shorefield says it is constantly reviewing ways to reduce pollution and waste.

Comments Lesley Lawrence, director of Shorefield Country Park, said: “We were deeply saddened to hear the sad news of the passing of David, whose conservation scheme has done so much important work.

“Having been involved with the scheme for many years, we truly recognise the influence and positive environmental impact he had.

“His vision was simple, yet powerful, and will remain at the forefront of everything we do within our business.

“We wanted to leave a permanent memorial to him and are delighted that his son Rufus visited Shorefield to plant the tree and unveil the plaque.”

David Shreeve, director of the Conservation Foundation, said: “He was a larger-than-life character who became a very special friend and teacher.

“He inspired a whole generation with his wide range of interests and enthusiasm which knew no bounds."