A Southampton-based pioneer in e-commerce solutions has announced a series of strategic expansions, reinforcing its position as a global leader in cross-border expansion.

AVASK has also appointed a new executive officer, Bojan Gajic, whose experience in devising technology-driven solutions in the e-commerce sector is poised to help the company accelerate its success.

The latest developments are being hailed as a pivotal moment in the growth of the business.

A spokesperson cited the internalisation of EU, VAT and customs services, a substantial enhancement of AVASK's logistics capabilities, and a re-aligning of its focus on service enhancement.

They added that Mr Gajic's wealth of experience "ushers in a new dawn" for the company.

"He has spent the last two decades scaling technology businesses within the e-commerce industry, and his customer obsession is on a par with AVASK's founding partners, Angelos Katsaris and Melanie Shabangu.

"His goal at AVASK is clear - continue bridging the transatlantic gap between the marketplaces and ensuring a frictionless cross-border experience for e-commerce entrepreneurs."

Dr Katsaris added: "Bojan's leadership is a significant catalyst in our journey towards global market dominance.

"His expertise in software development and e-commerce will be instrumental in advancing our technological edge, providing our clients with sophisticated and tailored global expansion solutions."

AVASK specialises in global e-commerce expansion, international taxation, and accountancy, plus business advisory and consultancy services.

Founded in 2012, it has offices at Ocean House in Commercial Road, Southampton.

Mr Gajic said: "I am excited about the opportunity to help AVASK continue to execute on the commitment to serve the e-commerce community by reducing the friction of cross-border expansion and allowing brands to focus on making great products available to buyers in Europe, North America and beyond.

"We will internalise the cross-border trade complexity and make the deep and broad expertise of AVASK’s team more readily available to businesses eager to succeed.”

AVASK says its expansion strategy signals the company's commitment to maintaining its leading role in supporting e-commerce businesses worldwide.

The company aims to foster new partnerships and enhance existing ones, aiming for shared growth and success in the international arena.

A statement on its website says; "Our drive and ambition are focused on building success through cross-border activities by delivering clear and simple advice and devising new strategies that will ensure growth and development."