The advertisements carried in newspapers of yesteryear were a very different breed from what we see today, despite the fact many of the products are still familiar.

The Southern Daily Echo take at just a few printed in 1931.

An advert for Guinness carried the slogan ‘Life seems brighter after Guinness’, a statement many of us can relate to today.

Being introduced in 1871, the product had already been manufactured for 110 years.

Their slogan “Guinness is good for you” ran with it, something that’s still widely debated.

The newspaper ran an advert for a Singer Ten, a family car being sold by Perrin’s Motor Garages in Marsh Lane, Southampton.

The vehicle was labelled as “a very safe car” and “easy to drive and will touch the sixty mark.”

The state-of-the-art piece of machinery was advertised for £210.

Brand & Co placed an advert for their tinned products, providing tips for how to use them for a quickly prepared lunch Sandwich a la Brand.

Three hard boiled egg yolks were to be mixed with two tablespoons of fish paste and a teaspoon of A1 sauce. This was then to be spread on slices of bread before being sprinkled with the chopped whites of egg.

From sandwiches to snacks –we’re all familiar with the big brands of the potato crisp world, like Walkers, KP and Golden Wonder – but what about Klaxo?

Unlike many foodstuffs of the time, they didn’t claim to pack nutrients, but they were clearly proud of their “tempting flavour and crunchy crispness without a trace of greasiness”.

An advert for fried fish claimed that “Foreign countries envy our fried fish shops and the healthy wholesome food they serve.

“More and more people patronise the fried fish shops daily both for dinner and supper.”